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What Writers Can Learn from the Great Depression

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What the Great Depression Can Teach Us About Amazon

Will Amazon destroy the publishing industry? History says no…

Throughout the Great Depression, department stores like Macy’s sold books at a massive discount. The bestselling Gone with the Wind became an early casualty in the 1930s price wars. Department stores priced the new novel at 89-cents, hoping to lure customers into stores—a sneaky loss leader strategy.

More recently, Amazon used eBooks the same way. They would sell digital books at a steep discount, but they would hook a generation of readers on the Kindle platform.

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