Posts tagged ebooks
Sad Men
What Writers Can Learn from the Great Depression
What the Great Depression Can Teach Us About Amazon
Will Amazon destroy the publishing industry? History says no…
Throughout the Great Depression, department stores like Macy’s sold books at a massive discount. The bestselling Gone with the Wind became an early casualty in the 1930s price wars. Department stores priced the new novel at 89-cents, hoping to lure customers into stores—a sneaky loss leader strategy.
More recently, Amazon used eBooks the same way. They would sell digital books at a steep discount, but they would hook a generation of readers on the Kindle platform.
